Launched 80 events with 700+ active members and 1,000+ visitors. Secured 30+ brand partnerships (e.g., Coca-Cola, Red Bull, REI), saving $15,000 per quarter in marketing costs. 🎯 Goal: Led community engagement initiatives as Marketing & Events Coordinator for a climbing brand. 💪 Action: Spearheaded 80 events, including climbing competitions and regional promotions. Engaged 700+ community members through targeted outreach and event design. Secured 30+ brand partnerships with Coca-Cola, Red Bull, Evolv, Spartan Race, and REI. 🏆 Result: Attracted 1,000+ unique visitors through event exposure. Built strong brand relationships aligned with the audience’s lifestyle. Saved $15,000 per quarter in marketing costs through strategic partnerships.

Built a 200-guide internal outdoor blog, driving community influence and attracting 20K+ views from highly engaged users. REI Adventure Site Vote winner : 198 Review:2.9k 🎯 Goal: Boost visibility of the Edit Choice guide and increase participation in community-driven outdoor activities. 💪 Action: Developed a 200-guide internal blog, featuring Edit Choice products, driving a 25% increase in engagement. Partnered with 10+ outdoor influencers to promote the guide, reaching 50K+ followers. Created 5 interactive content pieces, resulting in a 40% increase in community discussions. 🏆 Result: Achieved 20K+ views, surpassing visibility goal by 33%. Increased participation by 25%, exceeding the target. Strengthened member-brand connections, with a 15% rise in engagement rates.

Led a marketing campaign repositioning Vans’ color branding for the Customs Zodiac Collection, transforming a lab concept into a high-impact initiative that drove brand awareness and engagement with Gen Z audiences. Instagram - Van's Engagement: Over 17.9k 🎯Goal:Test engagement strategies with Gen Z and increase follower interaction through zodiac-themed content for Vans' Customs Zodiac Collection. 💪Action: Created bold, zodiac-inspired visuals aligned with Vans’ customizable products, targeting Gen Z’s self-expression trend. Partnered with 10 micro influencers in fashion and astrology to boost authenticity and reach. Designed an interactive “What’s Your Zodiac Color?” filter, generating organic traction. 🏆Result: Increased Instagram engagement by 17.9k during the campaign. Filter gained 100K+ plays and shares within 90 days. Boosted traffic to the Custom Collection page by 18%.